gvWhen it comes to bold lipsticks (especially all things red), MAC dominates.  French fashion designer Giambattista Valli has created five new matte shades that range from fair pink to vampy aubergine. According to Valli,

The biggest revolution you can do on your style is really changing the color of your lips,” Valli said. “You can be today like this, tonight different, tomorrow morning another thing then after lunch another one.

All the shades were inspired by fabric swatches in the Giambattista Valli fashion vault. Valli wanted to create a diverse range of colors that would reflect his design aesthetic: floral hues and standout textures. “The texture is matte because it really gives you something graphic and modern. It’s good for the daytime, but for the party you’re going to wear glossy,” he said. “It’s like the cocktail dress, you can wear it with flats during the day to the office and then you can change the shoes like you can do with the glossy, do it more fun.”

CollectionWith this collection, MAC is doing something completely new — colored packaging. If you are a regular user of MAC lipstick, the signature black tube would ring a bell. Each tube is a metallic reflection of the bullet within. Yes, this lipstick quintet is going to be a MAC collector’s item. The entire collection will hit stores on July 9.

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