Loveth Udoka Ajufoh is a Nigerian beauty queen, pageant director, poise/etiquette consultant and entrepreneur. She is the Chief Executive Officer of QLA Nigeria limited and founder of the Girl Child Initiative of Nigeria (GCIN). In 2009 she was crowned Miss Unilag. In 2010, Loveth became World Miss University Nigeria; in the same year, the Nigerian Queen represented Nigeria at the World Miss University finals which took place in Seoul, South Korea.
She was then appointed the United Nations peace emissary. Loveth Ajufoh made history by her appointment as the first ever MGI director for Nigeria and the youngest beauty pageant director in Nigeria for a major global franchise. By 2014, Loveth began working on her talk show, The QLA show, which will debut on the September 11, 2015.