This second event features even more collections, showcasing the best of over 25 leading and most sought after menswear designers in Africa.
SAMW is a biannual event, with this second installment taking place in July to showcase the Spring/Summer (SS16) collections. SAMW was initiated to celebrate the creative and commercial importance of South Africa and Africa’s menswear industry.
The line-up for the fashion showcase in July 2015 will host an impressive list of South African and African men’s fashion designers, ranging from emerging talent, to the up-and-coming, and the more established designers. Whilst the majority of February’s designers have signed up to showcase their new collections, there are numerous new and established big names joining the schedule for July. Join SAMW and be the first to witness fashion forward trends, fresh designers and the launch of new collections.
The SAMW will work alongside the designers to develop business and profiling opportunities. This platform provides African talent to build brands and labels, increase exposure, which supports sales and assists in expanding business by creating job employment. A focussed marketing platform designed to create and build awareness and demand for designers taking part, SAMW aims to create the next generation of menswear designers.