Cheap clothing chain Primark is to open a store in fashion mecca Milan.The branch, in Italy’s fashion capital, is set to open in early next summer and is the first of three planned for the country.
But by picking Milan to kick off its Italian invasion, the UK high street favourite will be taking on some of the country’s top fashion names.
Milan is one of the world’s most important fashion capitals, along with Paris, New York and London. It is home to a host of top designers, from Giorgio Armani and Versace to Prada and Dolce & Gabbana.
Primark has struck a cord wherever it has launched because it offers great value. I wonder when they will make their way to Africa- Nigeria.